Animated GIFs

A selection of animated email designs that I created for Skrill's Prepaid Mastercard® campaign. Exported in a widely-supported GIF format, the animations created surprise and delight for customers in their inbox and injected a sense of fun and interactivity into the brand's communications. Results post-launch showed that customer engagement levels increased significantly, with higher click-through rates and more time spent in-email by customers.

Since the emails are responsive, I exported both desktop and mobile crops of the GIFs to ensure the animations remained legible on both large and small devices. In addition, Skrill's customer base is global so for many of these GIFs, I was required to export multiple language variations.

See email mockups and their exported GIF assets below...