Case Study
Interactive Carousel
Oracle Red Bull Racing
Paddock Launch Email
For Oracle Red Bull Racing's new loyalty programme (The Paddock) launch email, I was responsible for creating a fully responsive carousel module that enabled customers to navigate through benefits by using interactive arrow buttons.
The carousel successfully drove click-through rates, increased customer engagement and lead to a higher number of loyalty member sign-ups for the Paddock.
Scope
Interaction design, Front-end development, Email coding
Year
2022
Software
Fully responsive on desktop, tablet and mobile devices
The email mockups were provided by the designer in PSD format, which allowed me to export image / icon assets, as well as identify hex colours, spacings and pixel dimensions for the elements within the carousel module.
In-Situ Visual (Desktop)
(Mobile)
Screen recording in mobile view
Fallback view (Desktop)
(Mobile)
Kinetic (interactive) functionalities are only supported by some email clients (namely Apple Mail and Outlook Mac), so a fallback view was designed and developed for this module to ensure customers using unsupported email clients still retained a positive user experience.
A 2x3 grid stacked approach was adopted for desktop, allowing the customer to see all the benefit tiles within the carousel. Media queries were then applied to reshuffle the layout to a 1x6 stack for mobile, so that the content remained legible on smaller devices.
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