Case Study

A Thoughtful Journal

Digital Look Book

A Thoughtful Journal is a digital look book that I design each month for Thought Fashion Ltd. which showcases key pieces from the latest collections, style tips, outfitting ideas, print stories, and much more. The look books are hosted on Thought's website and contain interactive shoppable links where products are featured, so customers can 'shop the look.' See below pages from the August issue.


Graphic Design, Digital


2018 / 2019


Shoppable Widget

On desktop, the look book is presented in the format of a carousel, with controls to flick between slides and pause the slideshow. Thumbnails are displayed below the large preview, to enable easy / quick navigation between slides. Where product is featured, shoppable bag icons reside, which once hovered with the cursor, pop up a shoppable tooltips. These tooltips give the name of the product that is hovered, its price and a brief description. This feature allows customers to easily shop products without having to navigate away from the page; thus increasing conversion rates.

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